Carat wins Nokia from Mediacom in global realignment
Carat has won the Nokia media account in the second major local blow to Mediacom in the space of a month.
The Finnish company – one of the world’s leading mobile device manufacturers – announced that Carat will handle its media planning and buying globally.
Universal McCann, PHD and Mediacom – incumbent in several markets including Australia – were also involved in the pitch.
The shift by Nokia to Aegis-owned Carat comes less than a month after Mediacom was reported to have lost a two-way shootout with OMD for Westpac.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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