Carefree ad offends viewers over use of the word ‘vagina’

The advertising watchdog has received a flurry of complaints about an ad for a sanitary product that features the word ‘vagina’.

The Ad Standards Bureau told Mumbrella that irked viewers have complained about the use of the word for a woman’s genitals as well “the nakedness of the woman and about the fact the ad broaches the topic of menstruation and sanitary products.”

There have been around 30 complaints so far. A verdict has yet to be made about the ad for Carefree Actifresh liners, which has only just been processed by the Advertising Standards Bureau.

Johnson & Johnson was unavailable for comment.



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