The advertising watchdog has received a flurry of complaints about an ad for a sanitary product that features the word ‘vagina’.
The Ad Standards Bureau told Mumbrella that irked viewers have complained about the use of the word for a woman’s genitals as well “the nakedness of the woman and about the fact the ad broaches the topic of menstruation and sanitary products.”
There have been around 30 complaints so far. A verdict has yet to be made about the ad for Carefree Actifresh liners, which has only just been processed by the Advertising Standards Bureau.
Johnson & Johnson was unavailable for comment.