News Lynx responds to ad ban with fake press conference boosting the double entendre July 17, 2012 10:37 by Tim Burrowes 11 Lynx: Mock press conference In a move suggesting that a ban on Unilever’s Lynx Clean Your Balls ad was a part of the company’s advertising strategy from the outset, the brand has immediately launched a new video featuring an unapologetic mock press conference. The video comes as it was revealed that the Advertising Standards Board has banned the innuendo-laden ad because of the way it portrayed older men. The new video features a brand spokesman holding a press conference. Lynx: They used to be his balls In keeping with the first ad in the campaign, much of the script has been lifted from a US campaign for sister product Axe which aired nearly two years ago. Among the jokes carried across is a visual joke around blue balls, more suggestions that the only black man in the ad has a large ball sack and a severe woman who owns her boyfriend’s balls. The Australian version also steers clear of a visual reference to the specialist practice of teabagging. Tim Burrowes Tim Burrowes is the founder and content director of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK. topics Advertising, Advertising Standards Board, ASB, Lynx Share Tweet Share Comments: 11 Add Comment Eric A Blair 17 Jul 12 One of the worst falls from grace for a once great brand. Not big or clever. Reply Keaton 17 Jul 12 It was great. @Erin A Blair You’re really not the target market. Reply Dan German 17 Jul 12 I think it is very funny. Reply Sam 17 Jul 12 It’s a boring and tedious advert. It demeans both men and women. It is insulting to both sexes. Why is deodorant trying to tell me to hate women? What is the deal with that advert out at the moment where a man sees a woman and starts sweating and the voiceover says stuff like “sisters, a cause of sweating”….. Why are they blaming women for men sweating !? Why does Lynx hate women? Why does America hate women? Reply Jack 17 Jul 12 Is the product for cleaning your testicles? Can someone explain it to me? Reply Aleks 18 Jul 12 I’m pretty crude, but this campaign is straight up missed it’s mark. Its sexist, boring, and unoriginal. I felt embarrassed to be a man every time I saw the original ad, and I used to like Lynx, not anymore. Ditto @ Eric and Sam. And @ Jack, exactly, we don’t even know if they’re serious. Reply the public 18 Jul 12 it’s gonna be huge for the male teen demographic. thought it was alright, but the outraged woman put me off. think the tone would’ve been more playful without her there (turns it to a woman, sexism thing otherwise). Reply Surin 18 Jul 12 Get over yourselves Aleks, Eric & Sam. I laughed ,its purile , stupid , sexist in reverse, ageist and well it offends just about everyone in some way. Its not meant to be philosphically debated. Whatever you do don’t go and see Ted if you don’t think there is something funny in this campaign. Reply Curious 18 Jul 12 Do we need to recycle old creative from the US which wasn’t that great in the first place? Seems weird to me given that since the invention of the internet these kind of things are global regardless of the original target audience. Why do it again? Side note – Why hasn’t Old Spice increased its range in Australia since the re-brand and success of its ads pretty much all over the Western world? They still have that same crappy roll-on deodorant on shelves which reeks. Reply Oh man... 18 Jul 12 If they just an the Canadian (not American) version, we’d all be laughing at how funny and ridiculous it is. Instead they got sit actors and an even worse director and reshot it… Does Lowe even exist anymore? Surely they’re not still handling lynx? Reply Dan German 18 Jul 12 Stupid yes, offensive no. Certainly not worth the outrage. Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 122 Comments Sky News drops Outsiders from schedule after sacking of Mark Latham 50 Comments Sky News sacks Mark Latham and refuses to say whether Outsiders will remain on air 47 Comments Why that Pepsi ad isn’t as bad as you think it is 35 Comments 457 visa axing to hurt PR industry with ‘PR manager’ to be removed from temporary visa list 34 Comments Job cuts, one brand and the future: Will Fairfax get it right this time around?