Flooring and window furnishing retailer Carpet Court has celebrated 50 years in business with a new integrated brand campaign via creative agency Communicado.
The ’50 Years of Living It’ campaign aims to connect with Australians by celebrating life’s moments within our homes.
It also aims to highlight the role Carpet Court has played in helping Aussies ‘Dream It, Style It, Live It’ over the past 50 years.
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Chief marketing officer at Carpet Court, Kara Norris, said: “The Carpet Court brand has come such a long way in 50 years, an evolution that has moved with the times and trends appealing to customers both past and present.
“Our brief to Communicado was to develop an integrated campaign that celebrates who we are and our connection to our customers and communities over the past 50 years. We wanted to tell the story of being proudly Australian, generational and reaching communities Australia-wide…And that we’ll be around for the next 50 years.
“This is very different to anything we’ve ever done and this milestone sets us up for the next exciting
evolution with a year of integrated communications activity to come,” she said.
Communicado creative director, Annie Price, said it was a privilege to work with Carpet Court on this campaign.
“It was great to reunite with Kara, James and Mary again, after working together in a past life. And a privilege to bring their 50 year milestone to life in this work. I was inspired by the old adage ‘if the walls could talk’ but instead, wondered what your floors would say if they could tell your life story,” she said.
The campaign will be supported across TV, radio, PR and socials, as well as strategy from media agency Nunn Media.
Credits:
Client – Carpet Court Australia
Chief executive officer: James Hayward
Chief marketing officer: Kara Norris
Marketing manager: Mary Di Carlo
Marketing specialist: Kathleen Forsyth
Creative Agency – Communicado
Managing director: Kerrie Ryan
Creative director & Writer: Annie Price
Integrated strategy director: Eliza Mielczarek
Head of PR: Fiona Mullen
PR specialist: Kathy Lane
Digital creative & social media manager: Lydia Burrows
Senior account executive: Shiona Oosha Raj
Production – The Producers
Director: Tim Gibbs
Executive producer: Tanya Spencer
1st AD: Greg Cobain
Production manager: Georgia Rankin
Production assistant: Sophie Johnston
DOP: Michael Gibbs
Post Production – The Editors
Head of production: Liv Reddy
Editor: Peter Barton
Colourist: Ben Eagleton
Online: Matt Edwards
Sound – Production Alley
Music supervision – Level Two Music
Media – Nunn Media