Carrick Robinson bows out of Marketforce after 28 years in the ad industry

Carrick Robinson, one of the best known personalities in the WA advertising scene, is to leave the industry after 19 years at Marketforce.

Robinson – GM at the Perth agency – said that he had purchased a business in another sector, and his 28 year career in advertising would be coming to an end.  

Robinson said: “It is still under a confidentiality contract. But I can tell you it is a distribution business with a staff of 14 and a very positive growth potential.

“Twenty eight years is a long time by any industry standard – and I really couldn’t see myself continuing at this pace for another decade.

“I have been privileged to work with some wonderfully talented people at Marketforce and some brilliant clients who have helped me and Marketforce achieve some truly remarkable things.

He will stay at Marketforce – which is affiliated to Clemenger – until the end of December.

Marketforce chairman John Driscoll said: “Carrick is a talented, well respected senior figure in the industry and he has served Marketforce with great distinction.”

Robinson’s departure coems as the agency goes through a series of changes.

Last week it announced the departure of group creative director Andrew Tinning and appointment of Ben Green and Patrick Lennox to head up the agency’s creative team. And the week before that it revealed the appointment of Rick Multari as director of client services.


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