Carsales appoints Formula 1 driver as first global brand ambassador
Carsales.com.au has announced Australian Formula 1 driver for Red Bull racing, Daniel Ricciardo, as its first global brand ambassador.
Ricciardo will assist the car selling website to drive sales through his personal passion for driving and support the brand strategy.
He is set to represent the brand by wearing the logo on his helmet and on his Red Bull Racing team cap during each event.
Speaking on the appointment Ricciardo said: “I really admire the success carsales has had in Australia and more recently at an international level. It’s for these reasons that this ambassador role feels like a very natural fit for me. I will be very proud to race with the carsales brand on my helmet and cap across the 2017 season.”
Filming for a television commercial series and content pieces – set to roll out before the 2017 Australian Formula One Grand Prix – has commenced in Los Angeles and stars Riccardo.
Kellie Cordner, chief marketing officer at carsales.com.au, said: “As one of Australia’s leading sportspeople and personalities, Daniel appeals to a very broad demographic and is viewed as an authentic, relaxed and approachable leader – traits we align with our own business.
“His natural charm and Australian roots, not to mention his clear commitment to success, speed and innovation, are all things we see as congruent with our own company and something we want to harness through the personalities we align ourselves with.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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