Carsales.com appoints Whybin\TBWA Melbourne as lead creative agency
Carsales.com has appointed Whybin\TBWA Melbourne as its new lead creative agency, with the account the first publicly announced win for the agency since the departure of CEO Andrew Scott.
The online company has traditionally held creative in-house with the appointment of Whybin\TBWA aimed at bringing in new thinking.
Kellie Cordner, Carsales group marketing director, said in a statement: “The customer is central to all we do at carsales and we looked for a partner that brought new thinking and creative use of data to take our brand campaigns to the next level.
“At carsales we constantly strive and evolve to be compelling and deliver the best possible service and products that our customers know us for and demand. We have some of the best digital brains in Australia at carsales and so we needed an agency that would seamlessly complement our innovation.
