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CarsGuide.com.au kicks off TV push as rivals portrayed as ‘incompetent and old fashioned’

CarsGuide.com.au has kicked off a marketing campaign with TV adverts aimed at portraying rivals as “incompetent and old fashioned”.

The first of five ads aired during the NRL Grand Final on Sunday, with the campaign to be supported with digital, radio, out of home and print executions.

https://www.youtube.com/watch?v=pn6MazXpEGk&feature=youtu.be

The campaign, the first work undertaken for the brand by BWM Group Sydney, has been described by CarsGuide as a “direct affront to competitors”.

https://www.youtube.com/watch?v=LnHfNbKExko&feature=youtu.be

 

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