Cartology appoints David Fernandez as head of growth
Woolworths’ retail media network Cartology has appointed a new head of growth to double down on its focus of deepening agency partnerships.
David Fernandez takes on the role and will work closely with Martin Wood, general manager of agency partnerships to create and focus on managing long-term partnerships to strengthen collaboration and ensure more effective campaign outcomes.
He joins with experience from Meta where he was retail client partner of ANZ, DealsDirect where he was CMO, Reprise Digital when he was MD, and more.
“We are thrilled to welcome David Fernandez to the Cartology team,” said Wood,.
“This appointment reflects our commitment to building strong, long term agency relationships. David’s leadership will be instrumental in unlocking growth through strategic partnerships and solutions that deliver impactful results.”
Fernandez said of his appointment: “I’m excited by the opportunity to lead agency growth at Cartology.
“I’m looking forward to collaborating more deeply with our agency partners, understanding their unique needs and enabling them to leverage the full power of retail media through their media strategies.”
The appointment comes shortly after Cartology selected Media Tonic for exclusive retail OOH representation across WA and SA.
Keep up to date with the latest in media and marketing
Got a tip?
Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
topics
agency
agency partnerships
Cartology
David Fernandez
Martin Wood
Media
retail
Retail Media
Woolworths
Have your say