Cartology extends Mirvac partnership and acquires Sydney’s Broadway Centre
Retail media company Cartology and property group Mirvac has renewed its long-term retail out of home partnership, including the significant addition of Sydney’s Broadway Centre.
Cartology will now own, manage and operate over 230 small and large format retail out of home screens within nine Mirvac centres across Australia’s east coast, including Birkenhead Point, Broadway Sydney, Greenwood Plaza, Moonee Ponds, and Orion Springfield.
Home to over 140 brands, the recently-acquired Broadway Centre in Glebe hosts over 11 million annual customer visits and is ranked second in the country for annual turnover per square metre.
Cartology general manager of commercial development and new business, Tom Windeyer, said he is delighted to deepen his collaboration with the Mirvac team.
“This partnership broadens our retail out of home scale, enabling both FMCG and non-FMCG brands to forge meaningful connections with their target audiences at the right moments during their shopping journeys,” Windever said.
“Fueled by our robust customer insights, we can connect brands to the right customers and deliver more relevant and impactful experiences in-centre.”
Mirvac retail general manager Alison Flemming said the partnership has been fantastic.
“Our aim is to create engaging and relevant experiences for our customers across our retail centres, and we are confident this partnership with Cartology and the Woolworths Group will help us achieve that goal.”
The announcement follows Cartology’s retail out of home growth with Vicinity Centres nationwide, bringing its total offering to over 3,400 screens.
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