Cartology extends Mirvac partnership and acquires Sydney’s Broadway Centre

Retail media company Cartology and property group Mirvac has renewed its long-term retail out of home partnership, including the significant addition of Sydney’s Broadway Centre.

Cartology will now own, manage and operate over 230 small and large format retail out of home screens within nine Mirvac centres across Australia’s east coast, including Birkenhead Point, Broadway Sydney, Greenwood Plaza, Moonee Ponds, and Orion Springfield.

Home to over 140 brands, the recently-acquired Broadway Centre in Glebe hosts over 11 million annual customer visits and is ranked second in the country for annual turnover per square metre.