Cartology extends reach for clients to external media channels

April 7, 2021 9:59

Woolworths Group’s retail media business Cartology is expanding again, adding new products, solutions and talent.

Following the creation of its own activation team, Cartology has expanded its media offering, integrating external media channels with its established in-store and online media products, as flagged by managing director Mike Tyquin in late 2020.

The new targeting and integration products extend to media channels outside Woolworths’ own ecosystem. The new offering builds on existing opportunities to activate against customer segments on Woolworth Group platforms that include in-store and digital assets, to further incorporate broader social media, on-demand broadcast video and digital display.

Cartology clients can now launch targeted campaigns across both Woolworths’ digital assets as well as external channels through a single account manager. The integration of external channels within a single Cartology campaign enhances advertisers’ ability to reach customers holistically.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.