Cartology to launch enhanced capabilities and services in 2021

November 10, 2020 5:22

Woolworths’ retail media business, Cartology, is looking to bring a suite of new capabilities and talent to the fore in 2021.

As it enters its second year, Cartology has announced enhanced personalisation, audience activation and attribution for its clients.

“We are quite different to other media businesses in that we can show that impact and effect all the way through to sales,” said Cartology managing director, Mike Tyquin.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.