Cartology marketer moves to Boomtown

March 17, 2025 9:50

Regional media collective Boomtown has nabbed an experienced marketer from Woolworths Group’s Cartology as its new marketing lead, effective from April.

Francesca Ryan joins Boomtown after nearly five years of leading and developing the Woolworths media business. Prior to that, she spent over four years with SCA, leading a team across trade marketing and events.

Overall, Ryan brings nearly 15 years of experience to the new role, including at APN Outdoor, JCDecaux, and Adshel. She was also part of the Boomtown Marketing Group from 2018-2020.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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1 COMMENTS

Pat 17 Mar 25

Great hire, they’ve been doing good work to highlight a continually under represented audience for advertisers. Looking forward to seeing what’s next.

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