Cartology’s Mike Tyquin: Buying an OOH business isn’t just buying an estate of signs

Woolworths Group indicated the strength of its retail media business, Cartology in July with a deal to acquire digital out-of-home business Shopper for $150 million.

Speaking on this week’s Mumbrellacast, managing director of Cartology, Mike Tyquin spoke about the company’s rapid rise, the retail media sector and how the Shopper purchase fits into his plans for the business.

Cartology’s Tyquin