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Cash Converters appoints AJF to its creative account

Cash Converters has appointed AJF to its creative account following a competitive pitch in late 2021.

As part of its remit, AJF will be responsible for the brand’s end-to-end strategic and creative services.

Back in 2017, Cash Converters ended its 10-year relationship with 303 MullenLowe Perth. The brand also worked with Hello Rare last year.

Cash Converters chief operating officer Lisa Stedman said: “Cash Converters has an ambitious growth strategy in a rapidly changing sector. It’s crucial we keep ahead of our customers’ expectations and we’re excited to see what AJF can deliver. They will play an important part in helping us achieve our ambitions and take us to the next level.”

AJF founding partner and executive creative director Andrew Foote added: “There’s a real desire for success and the chemistry across the team has been great from the start. We’re delighted and grateful to join Cash Converters on their journey.”

The first campaign developed by AJF for Cash Converters will launch in March 2022.

Carat Perth holds Cash Converters’ media account, having retained it in March 2021. Back then, they were entering into their ninth year of working together.

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