Cashrewards appoints new chief product and marketing officer

Steve Cuda has been appointed as Cashrewards chief product and marketing officer.

The announcement:

Australia’s leader in cashback rewards, Cashrewards, today announced the appointment of one of Australia’s most successful digital and loyalty marketers, Steve Cuda, as its Chief Product and Marketing Officer as the business experienced record engagement levels in the month of September.

Most recently, Mr Cuda was General Manager, Digital, Media and Data at Woolies X, Woolworths’ digital, e-commerce, customer loyalty and customer services division, where he spearheaded Woolworths’ digital media capabilities, introducing data driven personalisation, which is widely recognised as ‘best-in-class’.

He was responsible for the development of Woolworths’ data and marketing technology capabilities that underpin the company’s personalised omni-channel customer experiences, at scale, as well as launching numerous products such as the In-Store Rewards Hub, the Everyday Rewards App and the successful integration of Woolworths’ loyalty card into Apple Wallet.

Mr Cuda also presided over the growth of Woolworths loyalty programme, Everyday Rewards, taking it from Australia’s number three to be the country’s largest, with more than 12 million members. Prior to joining Woolworths in 2015, Mr Cuda was Head of Membership and Marketing at the NRMA.

Cashrewards’ CEO, Bernard Wilson said the company’s ability to attract an executive of Mr Cuda’s calibre was testament to Cashrewards’ progress to date.

“Steve’s proven track record across loyalty, digital marketing and retail is first-class. He has played an instrumental role in establishing a world class digital and data division at Woolworths to drive extraordinary customer and supplier outcomes along with business growth across both physical and digital banners. Steve has a truly unique mix of marketing acumen, product leadership and people management skills. He is without doubt the perfect person to lead our product and marketing team, and will have an enormous contribution to our business,” Mr Wilson said.

Mr Cuda joins Cashrewards at a time it is experiencing a significant increase in both membership and engagement as customers turn to online options to save money. In September, the number of Cashrewards members to shop the platform was up 60% on September 2019 and exceeded November 2019 which was the business’ previous record month. November is a seasonally stronger month for shopping volumes, particularly online, given Black Friday and its proximity to Christmas, making the September 2020 result even more impressive.

Mr Cuda said: “Cashrewards’ consumer proposition is both compelling and simple. It gives people a very easy way to save money with no strings attached. From a retailer’s perspective, Cashrewards brings additional sales and customers who are highly engaged because of their experience with Cashrewards. I know the value of a business that can support a genuine 3-way win for consumers, brands and the business itself. Cashrewards is such an opportunity, and I am delighted to join the growing team to continue the positive momentum.”

Cashrewards announced in July that it had signed a strategic alliance with MoneyMe, allowing the digital consumer credit fintech’s Freestyle customers to earn cash back on purchases made online or instore using their MasterCard at more than 1,500 participating merchants.

Source: Res Publica media release


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