Cashrewards hands PR duties to Poem, launches latest iteration of ‘YAY’ campaign

Independent creative comms agency, Poem, has been appointed by cashback platform Cashrewards as its retained PR, brand amplification and social strategy agency partner.

Cashrewards chief marketing officer, Nicole Bardsley said: “We are delighted to announce this partnership with Poem, arguably Australia’s most innovative and creative PR agency delivering best in class Publicity, social strategy and integration. The team at Poem have provided us with a forward-thinking plan that is the perfect next step in the delivery of the Cashrewards Brand strategy. Stay tuned for some exciting activity over the coming months as we lead into our busiest retail period and spread the ‘YAY’ with shoppers around Australia.”

On Poem’s appointment, Poem executive creative director and co-founder, Matt Holmes, said: “Poem’s deeply human approach and rhyme and reason methodology fits so well with the new Cashrewards’ direction having identified an insight that customers experience a ‘yay’ moment when scoring a great deal. Cashrewards has such a strong proposition that many Aussies think that there has to be a catch and it’s too good to be true. The new brand identity has brought joy and energy to the forefront. They’re such strong emotional levers we’re looking forward to bringing this to life with earned-first creative ideas over the next year and beyond to help more people be savvy shoppers and save money when they shop.”