Scoopon owner CatchOfTheDay has launched a deals website targeting mothers called Mumgo.com.au.
The site – which goes live at 10am today – promises mums between 30% and 70% off retail prices, with time limited deals called ‘shopping events’ rather than daily deals.
Deals will run for one to three days before being replaced.
The site is the fifth deals site in the CatchOfTheDay portfolio, which includes Scoopon, catchoftheday.com.au, groceryrun.com.au and vinomofo.com. This is the first site from CatchOfTheDay built around a lifestyle rather than category specific products.
CatchOfTheDay boss Gabby Leibovich said: “With Mumgo we are bringing something new to the Australian retailing space with the only site of its kind that caters to the compete needs of mothers and their families.”
“A lot of other sites and big department stores can be overwhelming because there is so much to choose from. Mumgo’s process is more selective. We only choose great products for parents and children and we only feature them on our site if there’s incredible value,” he said.
He added: “The curated deals and community driven approach of Mumgo are perfectly in tune with today’s financially stressed, time poor and digitally savvy mother who shops online in search of better value, advice and convenience.”
The launch sees Dan and Elise Gold, founders of online startup Ladybub, head up the Mumgo business.