Catchup viewing delivers Under the Dome 36 per cent growth
Last Tuesday’s episode of Ten’s US drama Under The Dome delivered an audience increase of more than a third, consolidated ratings from OzTAM have revealed.
The rise saw the overnight metro audience increase from 642,000 to 874,000 – a growth of 36.1 per cent.
The unusually heavy timeshifting came after the show was moved back into a later timeslot to accommodate the launch of Recipe To Riches which has since moved into the 7.30 slot previously occupied by Masterchef.
OzTAM’s numbers only include people who watch a show on their TV as catchup viewing and do not fast forward through the ads.
Although a 36 per cent rise is unusually high, the number underlines the increasing importance of ratings other than overnight figures, particularly as catch up viewing becomes an increasingly regular part of viewing.
Last Tuesday, the next biggest audience growth by size came for Seven’s Winners & Losers which grew its metro audience by 120,000 to 996,00, a rise of 12 per cent.
Another heavy audience increase came for SBS2’s Vikings repeat, which rose by 35.8 per cent to 78,000.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
Love a bit of ‘groth’!
User ID not verified.
I had heard that about you, LW… fixed!
Ta
Tim – Mumbrella