Melbourne Royal Show looking for new brand partners: Access Victorian market with ease
For the first time in its esteemed 175-year history, the Melbourne Royal Show is inviting a select group of new brand partners to become part of its cherished tradition, by providing presenting rights to the Show for the first time.
This is a unique opportunity for forward-thinking brands to establish deep and meaningful connections with hundreds of thousands of Victorians, securing unparalleled visibility and lasting recognition throughout the iconic 11-day event and beyond.
As one of Victoria’s leading events, the Melbourne Royal Show stands alone in its ability to seamlessly connect rural and metropolitan Victoria in a shared celebration of agriculture, entertainment and community spirit.
This unparalleled platform will offer the presenting rights partner the most premium and highest brand exposure, from prime asset associations to extensive digital engagement and bespoke experiential activations, ensuring comprehensive visibility and engagement across the Victorian landscape.
Collaboration is a priority for the dedicated partnerships team, ensuring a close working relationship to understand specific business objectives, performance requirements, and target audiences, therefore a customised sponsorship proposal that strategically integrates brands across relevant assets and platforms, guaranteeing maximum return on investment will be curated.
Sponsorship of key assets
Alongside the new presenting rights opportunity, Melbourne Royal offer a selection of high-profile asset sponsorships providing exceptional visibility and direct engagement with key audience segments. Examples include:
- Animal Nursery: Capture the hearts of families and animal lovers by sponsoring the ever-popular Animal Nursery. With an average visitation rate of 80% of all Show patrons, this is a prime opportunity to create positive brand associations and connect with a broad demographic in a fun and engaging environment.
- Gourmet Pantry & Cellar: Position your brand alongside quality and the best of Victorian agriculture by sponsoring a key precinct that showcases premium food and drink products. Attracting over 70 per cent of show attendees, this sophisticated space provides direct access to discerning consumers with a passion for fine food, wine, and lifestyle.
- Livestock Pavilion: The heart of agriculture at the Show, bringing together exhibitors and communities from all over Victoria for 11-days of Blue Ribbon competitions, including the prestigious Beef Cattle competition. Be front and centre in this much-loved precinct, with high visitation from young families to farmers.
Tailored partnership opportunities
The Melbourne Royal Show offers a comprehensive suite of partnership opportunities, ensuring a tailored solution that perfectly aligns with brands marketing objectives and budgets.
Precinct/pavilion naming rights: Extend visibility beyond key assets by securing naming rights for specific precincts or pavilions, offering targeted exposure to relevant audience segments.
Attraction branding rights: Enhance the visitor experience and create memorable and engaging interactions by embedding a presence within key attractions.
Activation footprint/on-site exhibition space: Establish a dynamic on-site presence to directly interact with attendees, showcase products and services, and create immersive experiences. With over 5,000 businesses involved annually and significant on-site activity daily, the Show provides a bustling marketplace for engagement.
Roving promotion: Extend reach throughout the showgrounds with engaging roving activations and sampling opportunities.
On-site signage rights and digital advertising: Maximise visibility with strategically placed signage across the venue and impactful digital advertising opportunities reaching attendees through various platforms.
Online and print advertising: Leverage the Show’s extensive media reach through inclusions in the official Show Guide, prominent website placements, and targeted eDM campaigns. The website alone garners over 5.5 million page views, providing a significant digital footprint.
Category/supplier rights: Position a brand as the preferred provider within a specific category, gaining exclusive access and association.
Competition, giveaways, and promotional rights: Drive engagement and generate leads through exciting competitions, giveaways and targeted promotional activities.
Beyond Victoria: Explore national partnership potential
The national appeal and reach of the Royal Show network also present the exciting possibility of developing national partnerships encompassing other prestigious Royal Shows across Australia.
This unique proposition allows brands to leverage the collective strength and community connection of multiple iconic events, delivering amplified brand awareness and engagement on a national scale.
Exclusive hospitality and ticketing opportunities
Recognising the importance of lasting impressions and strong relationships, partnership packages offer tailored corporate hospitality and ticketing options.
These enable the creation of bespoke client experiences and the opportunity to reward stakeholders with exclusive access to the Melbourne Royal Show.
Melbourne Royal Show by numbers
Partnering with the Melbourne Royal Show provides access to an unparalleled audience and significant media exposure:
- Attracts an average of 450,000 visitors: Engage directly with a diverse and enthusiastic audience over the 11-day event.
- Over one million Victorians engaged digitally: Extend reach beyond the physical event through the Show’s extensive digital platforms.
- $414 average spend per group: Tap into a highly engaged audience with significant spending power.
- 86% patron satisfaction: Align a brand with a highly regarded and enjoyable community event.
- 6 hours average time spent at Show: Benefit from extended brand exposure and engagement opportunities.
- Over $34m PR value: Leverage the significant media attention generated by the Melbourne Royal Show.
- Over 154.4k social media followers: Connect with a highly active and engaged online community.
- Over 200m campaign reach: Amplify a brand message through extensive marketing and communication efforts.
- Over 4.2m social media reach during Show: Capitalise on the peak engagement and visibility during the event.
Don’t miss this exclusive opportunity to become an integral partner of the Melbourne Royal Show.
Contact Melbourne Royal to explore the possibilities and craft a bespoke partnership that will elevate your brand, connect you with the heart of Victoria and deliver tangible business results.
Learn more at https://royalshow.com.au/partners-and-sponsors/ or get in touch at partnerships@melbourneroyal.com.au
CONTENT SPONSORED BY Melbourne Royal Show
