Partner with the Sydney Royal Easter Show: Unleash the power of your brand and reach engaged consumers
The Sydney Royal Easter Show presents a unique and impactful opportunity to showcase your brand. One of the largest annual ticketed events in Australia, boasting an average attendance of over 850,000 passionate attendees, this iconic event offers unparalleled opportunities for brand engagement and exposure. Join them as a partner and unlock the full potential of your brand!
The Sydney Royal Easter Show is an icon that has withstood the test of time and is trusted by the broad Australian community. By partnering with them, your brand can connect with an audience that is already loyally engaged.
Unmatched Brand Exposure: As partner, your brand is showcased every day for 12 consecutive days ensuring maximum visibility and brand recall. Whether it’s through TVCs on the main arena big screen or LED signage in ENGIE Stadium, or digital advertising in the Official Show Guide and on the website, receiving 1.5M unique users, your brand is front and centre, capturing the attention of a diverse and enthusiastic audience.
Multi-Demographic Reach: A wide range of attendees makes the show the perfect platform to reach your target audience. From primary and pre-school families to empty nesters and young professionals, the Sydney Royal Easter Show caters to all age groups. 58% of attendees are between the ages of 25-49, which means you connect with a prime consumer demographic. Statistics show that 17% of attendees are regionally based, while 77% call Greater Sydney home, particularly focused in the heart of Western Sydney, spending over 7 hours at the Show. The average spend per person is $165, while the average spend per group is $461.
Don’t miss the opportunity to engage with a multi-generational, multi-dimensional audience unlike anywhere else.
Sydney Royal Easter Show
Enduring Brand Association: Align your brand to create a lasting and positive association. The event is deeply rooted in Australian heritage and national identity, evoking fond childhood memories and community pride. As partner, your brand is automatically part of these embedded memories, fostering long-term brand loyalty and affinity.
Join the ranks of iconic brands that have become synonymous with the Sydney Royal Easter Show.
Tailored Partnership Opportunities: Every brand is unique. The Sydney Royal Easter Show offers a wide range of partnership opportunities, tailored to companies of all sizes. Whether a naming rights partner of a prominent attraction like the Showbag Pavilion, the Home & Lifestyle Pavilion or Main Arena Entertainment, or branding on the shirts worn by over 500 Volunteers who engage with Showgoers all day, every day, the show has options to suit your specific needs.
The team will work closely with you to create a customised partnership package that aligns with your brand objectives and maximizes your return on investment.
Entertainment at the Sydney Royal Easter Show
High-profile brand-able opportunities connect you with a diverse audience, create memorable experiences, and align your brand with the iconic Sydney Royal Easter Show:
- Farmyard Nursery: Gain the opportunity to have your brand prominently displayed in this popular attraction. Connect with families and become embedded in this memorable experience.
- Animal Walk: With significant visibility, partners can showcase their commitment to agriculture and rural communities while engaging with a multi-generational audience.
- Volunteer Program: Over 500 volunteers, serving at every venue, every day of the show, provide a highly visible, moving and engaged display of your brand that automatically aligns your brand with Show-goers’ loyalty values.
- Evening Fireworks: Have the last word every night! Sponsor the crowd-packed Evening Fireworks and maximise the high-visibility opportunity to showcase your brand. This iconic event draws a large audience, offering partners significant exposure and the chance to create a lasting impression.
- Commercial Pavilions: Be where the people are! A presence in the commercial pavilions, where attendees shop and explore a wide range of products and services, gives you direct engagement with attendees.
- On-site Custom-Build Campaigns: Curate a design-unique experience with activations that align with your brand and resonate with the attendees with an on-site, custom-build campaign tailored to you.
Sydney Royal Easter Show
Amplify Your Message: The Sydney Royal Easter Show offers more than just exposure; we offer a comprehensive suite of communication platforms that amplify your brand’s message. From the website, which receives 9 million page views and 1.6 million unique visitors, to the Official Online Show Guide, listing over 400 different Showbags, your brand is showcased across multiple channels. Our integrated and trusted communication platforms ensure that your message reaches the right audience at the right time, generating real results.
Don’t miss out on this extraordinary opportunity to unleash the power of brand engagement on an unrivalled platform for maximum exposure and lasting impact. Whether you’re a large corporation or an emerging small business, we have options to suit your budget and objectives.
Join us in creating unforgettable moments and become part of the fabric of Australian culture. Contact us today and secure your place as a valued partner of the Sydney Royal Easter Show!
The 168th Sydney Royal Easter Show takes place during school holidays 11-22 April, 2025.
To view the partnership opportunities available, visit: https://www.eastershow.com.au/partner-with-us/
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Sydney Royal Easter Show
CONTENT SPONSORED BY Sydney Royal Easter Show
