News

Celebrities front CommBank campaign celebrating school banking

Commonwealth Bank is celebrating its school banking history with a celebrity filled campaign.

Created by M&C Saatchi and Ikon Communications, the campaign sees Glenn McGrath, Kerri-Ann Kennerley and Chris Brown return to their primary schools in a trip down memory lane to reinforce the campaign’s “life long banking” message. The ad highlights when they opened their dollarmites accounts before looking to the present with a current primary school student who has recently opened up their own dollarmite account.

Commonwealth Bank chief marketing officer Vittoria Short said: “The campaign was developed to showcase CommBank’s proud 80 year heritage in school banking. Through telling the stories of school bankers past and present, the creative aims to demonstrate CommBank’s continuing commitment to preparing Australian children for their financial future.”

Running across TV, digital and social, the campaign will extend to press from September 14 and outdoor from September 21.

The 30-second spot is supported with 90 second videos in which each celebrity talks about their primary school experience and their first saving goals.

Credits:

M&C Saatchi

  • Regional Creative Director: Tom McFarlane
  • Creative Director: Paul Dunne
  • Head of Art: Ant Larcombe
  • Senior TV Producer: Karen Muxworthy
  • Producer: Nikki Marsh
  • Director: Paul Goldman, Playbig Films
  • Producer:  Peter Kearney, Playbig Films
  • DOP: Hugh Miller
  • Photographer: Dick Sweeney
  • Content Production: Kite Productions – Andrew Seaton/Matthew Samperi
  • Group Head: Eithne McSwiney
  • Senior Account Director: Hayley Mathews
  • Account Director: Lou Rice
  • Strategic Director: Alex Roper
  • Content Strategist: Henry Biggs

Ikon Communications

  • Head of Strategy: John Halpin
  • Communications Director: Jack Geddes
  • Social Strategist: Sophie Broad

 

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.