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Live blog: Tuesday, September 2

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top stories:

4:57pm – There’s some new creative around today, including the Queensland government’s red card campaign against anti-social alcohol related behaviour, an outdoor campaign promoting natural disaster movie Into The Storm and this spot promoting Big W’s Father’s Day specials.

3:06pm – As always there’s extra news in the FYI section including Seven securing the media rights to broadcast the Magic Millions Raceday and veteran broadcaster Fred Botica returning to Perth station where he began his career.

1.45pm – We’ve published the second part of our series on Freeview Plus and the new HbbTV platform. You can read the story looking at the digital rights, piracy and advertiser experience challenges here.

Also we’ve done a round up of our HbbTV coverage here.

12:54pm – Mumbrella can reveal two of Australia’s most awarded creatives Dave Bowman and Matty Burton are leaving Whybin\TBWA to become creative partners in The Special Group.

SPECIAL Group

11:57am – ADMA’s chief executive Jodie Sangster has warned marketers are struggling to cope with the explosion of customer data more than ever with the problem exposing the acute skills shortage in the industry.

11:11am –  ABC’s Australian Story, which featured Bondi Hipster Christiaan Van Vuuren and was watched by 729,000, with The Block Glasshouse winning the night with an audience of 1.352m.

9:08am – APN News and Media says it is looking seriously at spinning off its New Zealand entities, with an IPO on the NZ stock market a possibility. 

8:44am – Morning everyone, welcome once again to the live Mumbrella blog. Here’s what’s been happening overnight internationally while you were slumbering.

Creativity Online: McDonald’s anniversary ad depicts life’s milestone moments

As part of McDonald’s 40th anniversary campaign in the U.K., the brand is launching a series of TV ads depicting milestone moments from people’s lives (with McDonald’s playing a role in each). The ads encourage people to visit its anniversary website and submit their memories as part of its wider campaign.

Adweek: Ideas are feared and neglected in a world of shortsighted cretins, says GE

In its advertising, GE usually sticks to one of two themes. There are the “cool technology stunt” ads and the “human face of technology” ads. In both cases, you’re left feeling pretty good about the world and/or impressed with the stuff GE is coming up with.

This is not quite the case with BBDO New York’s latest GE spot, “Ideas Are Scary.” While it ostensibly has a happy ending, there’s a good chance that it will leave you mildly unsettled, if not deeply disturbed, by humanity’s callousness.

You’ve been warned.

AdweekThe iPhone 6 should make mobile ads a bigger deal.

Marketers will keep close watch on Apple’s Sept 9 event when it is set to introduce the iPhone 6, the next evolution of its phone that dominates the U.S. and is central to mobile advertising.

The Cupertino, Calif.-based tech giant is expected to make wide-ranging and far-reaching changes to its flagship product, which has been updated annually since launching in 2007. Leaked images and multiple reports show there could be two iPhone 6 models—4.7 inches and 5.5 inches—that are larger than the previous version. This change—with vivid viewing—would come just as mobile ad leaders like Facebook and Twitter are selling more rich media, video and in-feed promos.

The GuardianViews for the top 100 Youtube channels have grown 80 per cent in a year

YouTube now attracts more than 1 billion viewers a month watching 6bn hours of video, with nearly 40% of it watched on mobile devices. Its top channels are taking advantage.

In fact, the monthly view-count for the top 100 YouTube channels has grown by 80.5% over the last year, according to new data published by online video industry site Tubefilter and analytics firm OpenSlate.

The former’s chart of the 100 most-viewed YouTube channels in July 2014 reveals that they collectively notched up 9.46bn views that month. That’s up from 5.24bn views in July 2013.

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