Ten’s new game show Pointless premieres with 493,000

Network Ten has used its multi-channels Eleven and One to give its new nightly game show Pointless as much exposure as possible, screening the program across all its channels at 6pm last night.

A similar strategy was employed for Family Feud throughout its run, with the Grant Denyer fronted show bringing in 690,000 metro viewers across the three channels for its first episode four years ago


Pointless replaces Family Feud as Ten’s nightly game show

Ten’s replacement offering, Pointless, had 493,000 using the same approach last night.

The number, however, was significantly up on Family Feud’s conclusion, which wrapped up on Sunday night with a metro audience of just 213,000 metro viewers.

Beverley McGarvey, chief content officer for Ten, said the network was pleased with the performance of Pointless.

“We know it is early days, but we are very happy with last night’s Pointless ratings and are delighted audiences have welcomed the show into our line-up,” she said. “We look forward to building the show further in the coming weeks and months and appreciate the great job that Mark and Andrew are doing.”

Ten, however, did have the most-watched entertainment program of the night, with Masterchef (918,000, up from last week’s 815,000) significantly ahead of Australian Ninja Warrior on Nine (888,000, up from last week’s 838,000).

Ten also dominated the key advertising demographics of 16-39s, 18-49s and 25-54s, with Masterchef placing first across the three groups. Its later panel quiz show, Have You Been Paying Attention? had a metro audience of 744,000 and placed second across the demos.

Seven placed third in the prime-time reality battle, with House Rules pulling in 829,000 – but won the night with its news offering, Seven News, drawing in 1.114m.

Home and Away at 7:00pm had 727,000.

Nine News had 986,000, which climbed to 1.003m in the second half hour. A Current Affair, which led into Ninja Warrior, had 828,000.

This, combined with The Big Bang Theory’s audience of 764,000, helped Nine win the night with a 20.9% audience share. 9Go was also the most-watched multi-channel – thanks to more episodes of The Big Bang theory – with 3.5%, helping Nine Network to the overall win on 28.8%.

Seven was in second place, with 18.4% for the main channel share and 26.8% on a network level.

Ten had 16.5%, while the network was on 20.9%.

The ABC had 12.8% of the audience and 16.9% for the network.

SBS’ main channel had 4.5%, whole the network had 6.6%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.