Optus aims to ‘change the future’ by giving women’s sport visibility in FIFA World Cup campaign

Optus has begun promoting its initiative to give school children access to footage of all FIFA Women’s World Cup matches free of charge.

In a TVC promoting the offering, the telco giant said the initiative will give young females in sport the visibility they need. The TVC follows the story of a young girl who begins to feel invisible after her sporting achievements are overlooked in favour of boys, and who doesn’t see herself reflected in the advertising and the world around her.