Cenovis aims to make products relevant to people’s lives in new campaign

Cenovis is attempting to make its vitamins, minerals and supplements products relevant to people’s lives in a new campaign from Arnold Furnace.

Drawing on research which found that parents who want to stay in shape and care about what they eat aren’t motivated by vanity or health but by being there for their kids, the campaign features adults seemingly training for their own personal gain before it is revealed they are with their kids.

Arnold Furnace ECD Tom Spicer said: “It’s not easy getting good work out in the VMS category, but Chloe and Archie wrote some lovely scripts which Richard Bullock has done a beautiful job of bringing to life in visually and tonally arresting way that’s very different from any other vitamin brands out there.”

The campaign is running across, TV, outdoor and print.


  • Arnold Furnace Team:
  • ECD – Tom Spicer
  • Creatives – Chloe Banicevic & Archie Murugaser
  • Agency Producer – Melissa Petryszyn
  • Senior Account Manager – Surungi Hohol
  • Group Business Director – Silvia Arrigoni
  • Planner – Tony Singleton
  • CSD – Michael Stevenson
  • Agency Partners:
  • Production company – Revolver
  • Director – Richard Bullock
  • Producer – Pip Smart
  • Sound design & Music – Rafael May Music
  • Post Production – Fin Designs + Effects
  • Editor – Gabby Muir

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