Cenovis aims to make products relevant to people’s lives in new campaign

Cenovis is attempting to make its vitamins, minerals and supplements products relevant to people’s lives in a new campaign from Arnold Furnace.

Drawing on research which found that parents who want to stay in shape and care about what they eat aren’t motivated by vanity or health but by being there for their kids, the campaign features adults seemingly training for their own personal gain before it is revealed they are with their kids.