Centenary Institute reminds Australians science researchers are life savers too

Centenary Institute has launched a new brand campaign ‘Beaches to Benches’ to highlight life savers don’t just work on the beach, but also at benches conducting scientific research to finding cures for cancer.

Created by 1 Kent Street and directed by Simon Collins, the 30 second campaign features Bondi Rescue’s Jesse Pollock and Centenary Institute’s scientists with the aim of reminding Australians that scientists are life savers too.

Collins said in a statement: “The creative challenge was twofold. Firstly, to find a way to broaden public perception of what ‘life saving’ means, and secondly, to position Centenary Institute as an organisation we should all be proud of and whose collective talents and dedication we all stand to benefit from.”