An iconic jeweller’s rebirth, the 2025 retail industry, and a deep-dive into Gen Z and Alpha confirmed for Mumbrella’s Retail Marketing Summit
How a well-known jeweller revitalised its brand, what 2025 holds for the retail industry, and an innovative look into the shopping habits of Gen Z and Alpha are the topics of the latest sessions added to Mumbrella’s highly anticipated Retail Marketing Summit for 2025.
The first of the three new sessions will cover Michael Hill – the New Zealand-born jeweller that boasts more than four decades of operational experience within the retail sector. But, despite being a mainstay in the industry, the business was starting to become known as a discount brand, until its chief marketing officer, Jo Feeney, and her team, turned things around.
In ‘Don’t Overlook Your Brand Archives: How Michael Hill Looked to the Past to Inspire the Future’, Feeney will share insights into how her team successfully repositioned Michael Hill’s brand, while explaining how the business’s heritage fuelled its journey into becoming a luxurious, but accessible, company.
