An iconic jeweller’s rebirth, the 2025 retail industry, and a deep-dive into Gen Z and Alpha confirmed for Mumbrella’s Retail Marketing Summit
How a well-known jeweller revitalised its brand, what 2025 holds for the retail industry, and an innovative look into the shopping habits of Gen Z and Alpha are the topics of the latest sessions added to Mumbrella’s highly anticipated Retail Marketing Summit for 2025.
The first of the three new sessions will cover Michael Hill – the New Zealand-born jeweller that boasts more than four decades of operational experience within the retail sector. But, despite being a mainstay in the industry, the business was starting to become known as a discount brand, until its chief marketing officer, Jo Feeney, and her team, turned things around.
In ‘Don’t Overlook Your Brand Archives: How Michael Hill Looked to the Past to Inspire the Future’, Feeney will share insights into how her team successfully repositioned Michael Hill’s brand, while explaining how the business’s heritage fuelled its journey into becoming a luxurious, but accessible, company.
She will also share the jeweller’s tricks to cultivating feeling throughout its marketing mix.
Jo Feeney
Delegates attending the talk can expect to gain all the knowledge they need to launch an impactful rebrand, while ensuring that the brand itself results in long-term gains. At the same time, attendees will gain insights into the importance of data and people when a brand is looking to stand out in a packed field.
Meanwhile, ‘Understanding the Retail Outlook for 2025 with Roy Morgan’ is a talk that looks at the macroeconomic forces and trends shaping Australia’s 2025 retail industry, such as online spending, the increasing popularity of Amazon, Temu and Shein, and customers’ tendency to delay purchases until a sales event comes around.
Roy Morgan’s chief executive officer, Michele Levine, is booked to deliver the session. She will delve into how the trends and forces are related, while using Roy Morgan’s data to showcase how Australians are navigating them.
Delegates who sit in on Levine’s session will have a strong understanding of the modern Australian consumer, and the long and short-term ways they will influence the retail sector and its brands – vital information for crafting profitable retail strategies now and tomorrow.
Michele Levine
The third newly announced session, ‘Talking Teens: The Shopper of Tomorrow You Need to Win Today’, is a must-attend talk that will demystify younger generations and their place in retail. Nature’s partner and head of strategy, Paddy Cain and Aliya Hasan, respectively, are locked in to share the retail ethos and habits of teenagers, including where exactly they’re spending their money, peer dynamics, and what they deem cringy or cool.
A masterclass in the teenage retail landscape, the session will also feature a live, mobile-based quiz where delegates will be quizzed on the state of the marketing bubble, and compare their answers to a panel of teen respondents.
Delegates who want to ensure their retail brand, strategies, marketing materials, and values are completely in sync with Gen Z and Gen Alpha – and the business possibilities they present – do not want to miss this session.
(L-R): Paddy Cain, Aliya Hasan
The additions of Feeney, Levine, Hasan, and Cain to Mumbrella’s Retail Marketing Summit session roster increases an already impressive lineup of retail marketing talent.
THE ICONIC’s chief marketing officer, Joanna Robinson, is confirmed to be speaking on how the online fashion outlet broke certain ecom rules to construct a powerful brand that exemplifies success and operational effectiveness. At the same time, v2food’s head of marketing for Australia and New Zealand, Jade Lish, will deliver a presentation on how commercial outcomes and missions impact a business’s marketing moves.
Two other sessions – one on the revitalisation of the Priceline Pharmacy brand from Corrina Brazel, head of marketing – retail at Wesfarmers Health; another on the power of start-ups from Kristy Bloomfield, Lyre’s Spirit Co’s chief marketing officer – are also confirmed.
Mumbrella’s Retail Marketing Summit 2025 will occur on March 19, 2025 at the Crown Sydney. The deadline for earlybird tickets is Friday, February 7, 2025.
Tickets can be purchased here.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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