CEO Luke Waldren departs Grey Australia



The CEO of Grey Australia Luke Waldren has quit the agency today, with the executive creative director of Grey Melbourne Michael Knox taking the reins of that office as managing director.

The announcement comes four months after the agency lost its longest serving client, the Transport Accident Commission, to Clemenger BBDO Melbourne following a pitch process.

Recent months have also seen other members of staff leave the agency including general manager Randal Glennon and creative director Nigel Dawson and art director Peter Becker.

Waldren was made CEO of the agency in 2012 having held the role of managing partner in Melbourne, and brought Knox into the business in 2011 from Ogilvy.

Knox and Paul Worboys, COO and managing director of the Sydney office will manage the Australian operation together.

In a statement Waldren states: “Grey Group is an amazing place filled with incredibly talented people, the best I have worked with. Although I will miss them greatly it’s now the right time to give someone else a go running the good ship Grey Group.

“I have always had an ambition to work client side and the offer I have accepted is a once in a lifetime chance. In Michael Knox and Paul Worboys, Grey Group Australia is in very good hands. I wish them only the very best.”

Nirvik Singh, chairman and CEO of Grey Group Asia Pacific said: “Michael is one of our best creative leaders and his appointment as managing partner of our Melbourne office is a cornerstone of the group’s strategy for the Australia market.

“I am confident that Michael will take the office to the next level. At the same time, I would like to thank Luke for building the office over the past few years. He has brought about a strong focus on digital and innovation in our Australia offices and we had a great run together. He will be missed.”

Alex Hayes


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