News Corp’s NewsLocal launches ‘Get Closer With Your Local’ campaign following tabloid redesign
Newslocal, News Corp’s Sydney community paper group, has relaunched its mastheads with a changed format and a new brand campaign.
The group, which includes titles including the Parramatta Advertiser, Manly Daily and the Liverpool Leader, has moved to the smaller compact tabloid format as part of a ‘cleaner design’.
Along with the new format, Newslocal has launched a brand campaign – Get Closer With Your Local – to promote the papers’ community role and their place in readers’ daily lives.
The brand campaign will run across the titles, on in-house ads, social media and out-of-home over the coming weeks.
Newslocal’s titles were last rebranded in 2016, when the papers added more specialist content, such as food, education and parenting in an attempt to retain readers.
The following year, the Mosman Daily and North Shore Times were moved from Newslocal to the News Prestige Network and moved to a magazine format with a lifestyle and retail focus.
Newslocal publisher John McGourty said: “While the size of our publications is changing our commitment to our local communities is not.
“In the years ahead we will continue to be a trusted, proud voice in our community, advocating on behalf our our readers.
“For advertisers, the trusted environment that our newspapers offer will remain as strong as ever.
“Our newspapers play a critical role in the busy lives of our readers and to continue to deliver on our promise to advertisers, we are evolving.”
