Charleen Ong returns to Clemenger BBDO Sydney
Clemenger BBDO Sydney has appointed Charleen Ong as senior account director, following a stint in New York.
The announcement:
March 20, 2012 – Clemenger BBDO Sydney announced today that Charleen Ong has returned to the agency as a senior account director. Ong was a senior account manager at Clemenger Sydney from 2005-2007 before moving to New York where she worked at Grey New York and then BBDO New York.
Ong joined BBDO New York in May 2008 to work on the Bank of America account and within a year moved to the integration team and shortly afterwards was promoted to director, integration. She particularly enjoyed the collaborative relationship between Bank of America and BBDO New York.
“Working on Bank of America when the financial crisis hit was like being involved in a major historical event,” she says. “Developing strategies and campaigns to regain the trust of the public during the financial crisis was a truly unique experience.”
After two and a half years at BBDO New York she returned to Australia in January 2011, joining DDB Sydney as a senior business director working on McDonald’s and Tourism Australia.
Ong says she is excited to be returning to the Clemenger BBDO fold and looks forward to reuniting with CEO Andy Pontin. They first worked together at M&C Saatchi Sydney, which was Ong’s first job in advertising. She was an account manager at M&C Saatchi from 2001-2004 on brands including IAG, Vodafone, Audi and British Airways before joining The Moult Agency and then Clemenger BBDO Sydney.
In her previous role at Clemenger, Ong worked on MLC, the NSW State Government and Uncle Tobys, leveraging the sponsorship of high profile Australian sports stars.
“I loved my time at Clemenger BBDO Sydney but had always wanted to work in New York City, so it’s great to be back with a fresh perspective,” she says. “I’m looking forward to producing standout work that delivers great results for our clients, engages consumers and makes the agency feel proud.”
Ong reports to client services director Gareth Collins.
Collins says: “Charleen is a fantastic addition to the team. She is strategically very strong and creatively driven. Coupled with her energy and leadership Charleen will be invaluable to us.”
Source: Clemenger BBDO press release
