Charmaine Moldrich to step down as OMA CEO after more than a decade in role
The Outdoor Media Association (OMA) has announced the departure of Charmaine Moldrich, who will step down from her role as CEO in June 2023 after well over a decade.
Of her departure, Moldrich said: “It’s a bittersweet moment, but after more than a decade working in an industry it is time to move on. Out of Home (OOH) has become so much a part of my life and I’m extremely proud of what we’ve accomplished in that time – particularly how we’ve seized the opportunities of digital OOH and developed tools to help advertisers, buyers, and planners understand the effectiveness of the channel. While there’s much more to do, I know it is the right time to step away and create space for new energy and ideas, to shepherd the industry into the next phase.”
Moldrich first joined the industry body as CEO in 2010, bringing 30 years of experience to the role from across a variety of sectors including media, arts, higher education and government marketing, and has since become an integral part of the OOH industry’s growth amidst changing technologies.
Early in her tenure she was responsible for ushering in the Measurement of Outdoor Visibility and Exposure (MOVE) platform, launched to perform accurate industry-wide OOH audience measurement, which she has also helmed as CEO. Since, she has played a strong hand in building the credibility, visibility and impact of the industry association, which now represents close to 100% of the OOH market in Australia. The next iteration of the platform, MOVE 2.0 is currently in development and is set to launch under the new CEO in 2024.
After her departure, Moldrich will take six months off to recharge and revitalise before considering her next move.
Charles Parry-Okeden, OMA Independent Chairman said: “The industry would not be where it is today if not for the judicious yet aspirational leadership of Charmaine. While we pay tribute to Charmaine’s legacy, we also look forward to finding a replacement to lead the OMA and MOVE into the future.”
OMA is currently taking expressions of interest for the CEO position at the OMA and MOVE.
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