CHEP debuts husky-voiced penguin as OnePass brand ambassador

Darcy Song

September 14, 2023 10:40

Wesfarmers’ membership subscription service OnePass has launched its first brand platform with creative agency CHEP Network, featuring a cute CGI penguin with a husky voice.

The character, Onesie, was introduced as a brand ambassador who “helps spread the news about the supercharged offering for OnePass members”. He is seen with a OnePass-branded jetpack on his back.

“Some of us do things the hard way, but some of us, we do things the smart way,” said Onesie in a 30-second spot, highlighting the functionality of OnePass.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.