CHEP doubles down on consultancy push with promotion of Mark Gretton to CTO

April 8, 2019 10:05

Mark Gretton has been appointed CHE Proximity’s first chief technology officer as part of the the agency’s drive to take on the consultancies.

CHE Proximity, which scooped the pool at last year’s Mumbrella Awards, thanks to its developing model combining traditional agency thinking with a consultancy-led approach, promoted Gretton from his previous role as director of the agency’s digital consulting practice.

Gretton was director of CHE Proximity’s director of digital consulting before his promotion to Chief Technical Officer

Prior to joining CHEP in 2016, Gretton was head of digital marketing and insights at Coles having moved to the retailer a year earlier from Ford’s cross-agency marketing group, Blue Hive. Before Ford, he had been been director of digital and innovation at Clemenger BBDO Melbourne.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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