CHEP Media appoints new head of product
CHEP Media has appointed Spark Foundry’s ex-planning lead Frank Curcio as head of product.
Curcio will join CHEP Media’s leadership team, taking on responsibility for “delivering a best-in-class planning product”.
Curcio’s clients at Spark included Toyota, Lexus, Saputo, Cancer Council, Peter’s, and more.
“Frank is an exceptional practitioner whose love for the craft and for the industry is unparalleled and is reflected in his output,” said CHEP Media CMO, Anna Cherry.
“He sees the opportunity in every challenge – finding the deft balance between creativity and effectiveness required to meet client’s business objectives every time. He is also a fabulous human who will make an impact on the CHEP media business and our clients.”
Curcio said of his new role, “I’m super excited to join an agency that shares my passion of placing creativity at its core, while backing this with the science we know drives business results.
“I can’t wait to work with a fantastic group of people who share these values and get started, continuing to build a best in class product offer with this team.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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