CHEP nabs M&C Saatchi’s Catherine Mellon for executive strategy director role
CHEP has welcomed Catherine Mellon as its new executive strategy director, joining the agency’s national strategy leadership team.
Mellon joins CHEP from M&C Saatchi, where she has spent the past seven years, most recently as group strategy director since September 2021, having first joined the agency as senior strategist in 2015.
During her time at M&C, Mellon led strategy for arrange of high-profile clients including Commonwealth Bank, Baiada Brands, Woolworths, Sydney Opera House, Minderoo and more.
As an integrated strategist, she believes in building brands from the ground up, facilitated by a strong focus on working alongside senior stakeholders to place brand and innovation thinking at the heart of their business. Her passion for creativity has seen her work awarded at a range of major creative and strategic award shows.
CHEP chief strategy officer, Lilian Sor, said: “We’re thrilled to have Cat join our crew of multi-disciplinary strategists. Cat’s reputation for being whip-smart, collaborative, humble and kind to the core proceeds her. Her depth of strategic experience, creative flair and business nous make her the perfect strategist to help our clients continue to out-compete the market.”
CHEP executive strategy director, Catherine Mellon, added: “Ideas come in as many shapes as do client and real world problems, so I’m so excited to be joining CHEP, who have a formidable mix of brains, business structure and skill sets to create modern, interesting ideas and experiences.”
“The instant I started talking with Lil, Gav and Juz, I could feel their shared vision for CHEP and importantly, loved how important it was for them to surround themselves with great humans. I can’t wait to get stuck in.”
Mellon is the latest in a string of recent appointments for CHEP, who brought in Clemenger BBDO Sydney’s Lillian Sor as chief strategy officer in July, and has since elevated Amy Weston to national ECD, and added Phil Shearer as ECD for the Brisbane office.
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