CHEP Network wins Simplot creative pitch

February 12, 2025 9:52

Simplot Australia – parent company of some of Australia’s biggest food brands – has appointed a new, but maybe familiar, creative agency following a competitive pitch process.

CHEP Network has been chosen to service the account – which encompasses brands including John West, Leggo’s, Chicken Tonight, I&J, and more – with strategic direction, ideation and production for brand campaigns, product launches, and always-on activity.

Simplot’s brands

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.