CHEP Network wins Simplot creative pitch

Simplot Australia – parent company of some of Australia’s biggest food brands – has appointed a new, but maybe familiar, creative agency following a competitive pitch process.

CHEP Network has been chosen to service the account – which encompasses brands including John West, Leggo’s, Chicken Tonight, I&J, and more – with strategic direction, ideation and production for brand campaigns, product launches, and always-on activity.

Simplot’s brands

The win gives CHEP Network’s chief executive officer, Lee Leggett, the opportunity to work with Simplot once again, having previously worked as ANZ CEO and APAC chief growth officer at the incumbent, WPP’s Wunderman Thompson (now VML).

“We are thrilled to be partnering with Simplot – their business & brands are iconic,” Leggett said.

She praised the pitch process, describing it as “brilliantly run”, and said CHEP is looking forward to collaborating with the Simplot team to “build a brand that not only resonates with our consumer but also drives lasting growth through bold creativity and strategic thinking”.

CHEP Network Melbourne’s managing director, Thomas Penn, added: “We look forward to helping Simplot continue to build on the incredible success of the amazing brands that make up its business.

“It’s going to be a lot of fun.”

Work will begin in February.

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