Cher turns back time in clever new Uber Eats campaign
Pop star Cher wishes to trip back in time to the 1980s, when ripped leather and big hair were in style, but instead finds herself flung back to the 1680s, after ordering a time machine from Uber Eats.
This is the premise of the latest iteration of the ‘Get Almost, Almost Anything’ campaign – via Special and EssenceMediacom – a series that has previously starred Kris and Kendall Jenner, Tom Felton, Nicola Coughlan, Jason Alexander, and Andy Murray.
“I get approached to do commercials all the time,” Cher explained, “but the creativity and hilarity that Uber Eats presented appealed to me right away.
“I am really proud of the final product. I sincerely hope Uber will get me back my boots.”
A teaser launched during the premiere episode of Married at First Sight on Monday night, with Cher’s 17th century travels continuing across a series of social spots and audio ads which “further illustrate the perils of the 17th century, and the array of items available on Uber Eats in the 21st”, according to Special.
“There’s not a single syllable in showbiz that projects more star power than Cher,” declared Uber Eats brand lead ANZ, Channa Goonasekara.
“We reached for the stars and found a way to bring one of her most nostalgic songs and some of Cher’s most iconic outfits from her enduring career into our latest campaign.
“This is a high watermark for our Get Almost, Almost Anything series. Cher’s performance reminds audiences that while Uber Eats can get you thyme delivered, we can’t turn back time – and as it turns out that’s probably a good thing.”
Credits:
Uber Eats
Senior Director of Marketing, International: Lucinda Barlow
Senior Director of Marketing, APAC: Andy Morley
Head of Marketing, ANZ: Nicole Bardsley
Brand Lead, ANZ: Channa Goonasekara
Brand Marketing Manager: Rebecca Macciolli
Brand Marketing Associate: Holly Dover
Global Executive Creative Director: Danielle Hawley
Creative Director, APAC: Adam Ledbury
Associate Creative Director: Yessy Downs
Director Communications, ANZ: Peta Fitzgerald
Head of Delivery Communications, ANZ: Nick Vindin
Media Lead, ANZ: Rob Maddison
Strategy Lead, APAC: Josh Pickstone
Sr. Marketing Manager, NZ: Olivia Sykes
Talent and Legal: Cameron Loughlin, Jessica Shao
Special
Partners/CEO: Lindsey Evans & Cade Heyde
Partners/CCO: Julian Schreiber & Tom Martin
Creative Directors: James Sexton & Harry Neville-Towle
Lead Creatives: Hannah McCowatt & Laura Grimshaw
Managing Director: Lauren Portelli
Team Leads: Rachel McEwen, Laura Little
Business Director: Claire Emery
Business Manager: Oscar Kennedy
Head of Strategy: Celia Garforth
Strategy Director: JJ Bender
Head Of Film Production: Sevda Cemo
Executive Producer: Wendy Gillies, Paul Johnston
Integrated Producer: Will Sealey
Head Of Stills: Nick Lilley
Stills Producer: Danielle Senecky
Head Of Design: Adam Shear
Designer: Maggie Webster, Cameron Morris
Finished Artist: Jen Bailey, John Rivera
Exit Films / Smuggler Films
Director: Mark Molloy
Cinematographer: Robert Elswit
Executive Producer: Leah Churchill-Brown
Producer: Alexandra Taussig
Producer: Luigi Rossi
1st AD: Peter Kohn
Casting Director: Jodi Sonnenberg
Chee Productions
Executive Producer: Tamiko Wafer
Executive Producer: Matt Chee
Photographer: Christopher Tovo
Digital Operator: Jake Lowe
Retouching: Cream Studios
The Editors
Editors: Stewart Reeves
Managing Director: Nicoletta Rousianos
Executive Producer: Rita Gagliardi
Lead Flame Artist: Eugene Richards
Colourist: Fergus Rotherham
Rumble Studios
Lead Sound Designer: Tone Aston
Sound Designer: Daniel William
Sound Executive Producer: Michael Gie
BTS Press: Tony Gardiner ACS
Media Agency: EssenceMediacom
Retail Agency: Hatched
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Or in this case, a medium-sized town.
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Yes O’Reilly, every 63 person who has worked on this ad matters and it’s called recognition. It too often goes to the creatives only, and maybe sometimes the strategists. It takes a village.
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Gees.
The Credits take longer than the ad. Do we REALLY need to know 63 names. There are more names than seconds in the ad! And apparently no-one in Media or Retail agencies.
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“If I could turn back time 40 minutes so this food was still hot”
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