Child replicates parents swearing to banks at dinner party for UBank’s ‘Dollhouse’ campaign

A child playing with her dollhouse at her parents’ dinner party has sworn at her doll while she pretends to talk to a bank about her home loan application.

The digital bank’s latest campaign, created by The Monkeys, aims to reflect the inconvenient truth and unfortunate discomfort many people experience when they are trying to find out information about their home loan application.

Directed by Paul Middleditch, the ad promotes UBank’s UHomeLoan Tracker and its ability to let you track your home loan any time.

Scott Dettrick, creative director at The Monkeys, said in a statement: “UBank is about simplifying banking in order to improve people’s lives. Out of the mouths of babes, our latest campaign highlights just how simple the UHomeLoan process is compared to more antiquated banking experiences.”

Jo Kelly, chief marketing officer at UBank, added: “While our new campaign comes complete with a healthy dose of humour, it also shows how UBank is taking the pain out of the process, so customers can get just the home loan they need without the hassle.”


  • Client: UBank
  • Chief Marketing Officer: Jo Kelly
  • Marketing & Strategic Brand Leader: Julie Burke
  • Marketing Manager: Daniel Stevens
  • Creative Agency: The Monkeys
  • Group Chief Creative Officer & Co-Founder: Scott Nowell
  • Executive Creative Director: Vince Lagana
  • Creative Director: Scott Dettrick
  • Copywriter: Barnaby Packham
  • Art Director: Leslie Sharpe
  • Group Strategy Director & Partner: Fabio Buresti
  • Business Strategy Director: Kit Lansdell
  • Managing Director: Matt Michael
  • Group Content Director: Sam McConnell
  • Senior Content Manager: Victoria Zourkas
  • Content Executive: Tasha Strachan
  • Head of Production: Thea Carone
  • Senior Broadcast Producer: Jade Rodriguez
  • Producer: Sally Lankshear
  • Production Company: Plaza
  • Director: Paul Middleditch
  • Executive Producer: Peter Masterton
  • Post Production: The Editors
  • Sound House: Song Zu

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