Playback TV viewing on the rise as live TV hours drop in third quarter
Source: Australian multi-screen report
The average time per month people spent watching broadcast TV dropped in the third quarter of the year according to the latest Australian Multi-Screen Report, down from down from 97 hours and 3 minutes in Q2 and 99 hours and 9 minutes at the end of 2012. Q3 in 2012 was 95 hours and 51 minutes.
The report, from OzTAM, Regional TAM and Nielsen says the vast majority of content is still watched live, with just 8.4 per cent of viewing on playback devices such as a DVR within seven days of the original broadcast, although that figure is up by 58 minutes per month year-on-year. Live viewing was up by nine minutes year-on-year, according to the report.
OzTAM CEO Doug Peiffer said: “For all the changes and new options viewers have, television is still the centrepiece. Live TV viewing is level year-on-year, playback is up by nearly an hour, and people are spending more time with their television sets overall, because TVs are more versatile than ever.
Aside from the questionable sample sizes that Oztam pins data to – I think an “engaged viewing” category is overdue (i.e. how many minutes are people actively engaged in viewing TV over a 2-3 hour stint – not just having a show creating white-noise in the background whilst other activities take place)
JM … how about the fact that data is already available … would that help your whinge?
Matter of fact we’ve got 24 years of it.
Everything old is new again eventually.
And by the way … what’s wrong with a daily sample of around 13,250 people? Put another way, that is over 4.8m people days of TV data a year. Given that data is continuously captured and reported for each minute that is just under 7 billion minutes of viewing analysed annually.
I have barely watched live tv for the last six years after purchasing my pvr. $600 well spent.
No more ads, robotic vacuum cleaners, intentionally delayed telecasts…..
My chosen programs are waiting for me to watch when I’m ready. The best button is skip!!
You don’t know who I am Oz Tam, but rest assured I am not part of an 8.4% minority, it is frightfully higher than that. Just saying!