Children reveal horror of chemotherapy in Kids’ Cancer Project campaign
The Kids’ Cancer Project has launched a campaign to shed light on the relationships children with cancer share with scientists who are working to find a cure and prevention for cancer.
Created by Richards Rose, the two campaign videos feature child cancer survivors, Tyrone and Alex, as they explain their awful experience with chemotherapy.
Owen Finegan, CEO, The Kids’ Cancer Project, said in a statement: “It’s our most organised brand campaign effort since we started over 25 years ago, and is a true reflection of our point of difference which is all about science and kids coming together to tackle cancer.”
Digby Richards, CEO at Richards Rose, added: “The Kids’ Cancer Project is a wonderful cause that tangibly goes after the beast that is cancer. This campaign amplifies what they do: bold science that truly helps these brave kids. It’s delivered in an emotive, upbeat tone because there is real progress happening that needs to be maintained in order to beat cancer.”
The campaign is being rolled out across digital video, events and database marketing.
Credits:
- Talent:
- Tyrone – Aged 16
- Dr Geoff McCowage
- Alec – Aged 10
- Dr Luciano Dalla-Pozza
- Client:
- Owen Finegan: CEO
- Linda Fagan: Marketing Head
- Rebecca Collins: Content Manager
- Richards Rose:
- CEO: Digby Richards
- Creative Director: Simon Edwards
- Senior Art Director: Sean Cleary
- TV Producer: Amber Francis
- Production:
- Production Company: Tee Pot Films
- Director: Tony Prescott
- Producer: Dinusha Ratnaweera
- DOP: Jordan Maddocks
- Camera Assistant: Rhys Nicholson
- Gaffer: Simon Walsh
- Sound Recordist: Joseph Levine
- Colourist: Fergus Rotherham
- Sound House: Rumble Studios
- Composer: Darren Lim
- Producer: Michael Gie
- Sound Designer: Cam Milne
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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