News

Family Food Fight gets just 411,000 on premiere, with ABC beating both Nine and Ten

Seven and Nine both premiered their latest ‘reality’ efforts last night, with Bride and Prejudice getting 633,000 metro viewers and Family Food Fight pulling in just 411,000.

Nine’s poor prime-time performance meant it was beaten by the ABC in terms of share, with the national broadcaster securing 16.7% of the audience, compared to Nine’s 16.4%.

Family Food Fight’s premiere was down 33% on last year

The ABC also beat Ten, which had 12.4% of the audience, thanks to the lacklustre ratings of Blind Date, which averaged 347,000. Including regional figures, Blind Date’s numbers climbed to 469,000.

Both shows were also down on last year’s performance. In 2017, Seven’s Bride and Prejudice premiered in the later time slot with 874,000 metro viewers, while Family Food Fight premiered with 614,000. 

Nationally, Seven’s Bride and Prejudice achieved 902,000 viewers, while Family Food Fight captured 560,000. Seven’s newest show also appeared second in all key advertising demographics – the 16-39s, 18-49s and 25-54s -behind Ten’s Have You Been Paying Attention?

Outside of news, the most-watched program of the evening came from the ABC, with Australian Story capturing 769,000 metro viewers, according to OzTAM’s preliminary overnight figures. Among the commercial free-to-air entertainment programs, Ten’s Have You Been Paying Attention? attracted the most viewers – 683,000.

The 6pm news battle was won by Seven, with a total metro audience of 979,000, ahead of Nine News’ 878,000. Nine News took the lead in Melbourne and Sydney but Seven News led Brisbane, Adelaide and Perth.

Overall, Seven topped Monday night with a 20.0% share, while ABC came in second at 16.7%. That was ahead of Nine’s 16.4%, Ten’s 12.4% and SBS’ 5.2%.

Total network share also went to Seven Network – 28.8% – but Nine Network’s multi-channels boosted its share to 25.3%, ahead of ABC’s 20.7%, Network Ten’s 17.7% and SBS’ 7.5%.

9Go was the most-watched multi-channel, with a 4.3% audience share.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.