Choice alerts consumers to fake online reviews in digital awareness drive
Consumer watchdog Choice is alerting the public to fake online reviews and bogus Facebook and Twitter profiles with a digital ad campaign in the run-up to Christmas.
The awareness drive will feature Kev, the owner of a dodgy “click farm” and his assistant Wayne who boast “if you pay it, we say it”.
The ads, to run on Youtube, News.com.au, Daily Motion and Huffington Post, will highlight some of the tricks used by businesses to dupe consumers and demonstrate how easy and cheap it is to present a seemingly genuine online presence.
Well played Choice and love that they are now going hard as the consumer watchdog. There are some dodgy comparison sites out there that are not necessarily in it to be independent but make there money based on click through deals. This is a category that will continue to be under growing scrutiny.
What a great campaign! Choice is a wonderful company! Everyone should subscribe!
Checkout fiverr.com
Unless reviews start to be from actual customers (verified) you should be wary – great campaign!