Morning Update: Harvey Nichols ‘Could I Be Any Clearer’ Christmas ad

AdWeek: Here’s Harvey Nichols’ Follow-up to One of the World’s Most-Awarded Ad Campaigns

“Luxury retailer Harvey Nichols practically swept the 2014 Cannes Lions with its last holiday campaign, which won a staggering four Grand Prix. Now the brand has returned with its highly anticipated follow-up.

Last year’s effort, “Sorry, I Spent It on Myself,” celebrated Christmas as a time to focus on the most important person in your life—yourself—while giving your loved ones some absolute rubbish gifts like gravel or office supplies. The campaign definitely had its critics,including the audience at the Cannes awards show, where it was the only ad booed by attendees.”

Creativity-Online: Awkward! You’ll Definitely Relate to This Funny Ad About an Oversharing Holiday Party Guest

“Let the mustard wars commence. Grey Poupon has already proved that upscale condiments and comedy go well together. Now Unilever-owned mustard Maille has appointed London agency Adam & Eve/DDB to work its magic on the brand — in particular the kind of excruciating social comedy it brought to spots for Harvey Nichols and Mulberry. In this superbly acted online spot, a woman overshares about her love life at a holiday dinner party. The voiceover (by “Absolutely Fabulous” actress Joanna Lumley), invites us to be a “memorable guest for the right reason this Christmas” and bring a pot of Maille instead. James Rouse (Harvey Nichols’ Grand Prix-winning “Sorry I Spent it on Myself”) directed.”

Campaign: Harry Enfield stars in Save the Children Christmas Jumper ad

“Harry Enfield stars in this year’s Save the Children’s Christmas Jumper Day ad, in a spoof of alcohol brand Southern Comfort’s “whatever’s comfortable” by Wieden & Kennedy.

Enfield walks along a beach in cold weather wearing small red trunks to the festive soundtrack of Hit or Miss by Odetta. Around him, people are wearing big coats, hats and scarves.”

Campaign Middle East: Zenith retains BMW Group Middle East

“BMW Group has reassigned Zenith MENA its media planning and buying duties following a multi-agency review. The agency has held the account since 2010. The review spanned over six months, according to an agency statement.

Besides handling paid, owned and earned media, Zenith’s mandate covers consultancy in areas such as audience understanding and segmentation, content and social performance tracking.”



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