Dr Mumbo

Choose deja vu; choose ripping off culture; choose shortcuts; choose lazy copywriting; choose linking your brand with drug addicts; Choose Alto

choose altoA trip to the Australian Choose Alto website certainly gives one a vague feeling of deja vu as one listens to the voiceover urged us to “Choose noise; choose pace; choose the latest; choose to save energy; choose to save money…”  

Not so much an homage as a rip off of Trainspotting, that homage to heroin addiction. Splendid brand value alignment there. Still, it does feature a car, although it doesn’t seem to be a Suzuki:


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