Choose deja vu; choose ripping off culture; choose shortcuts; choose lazy copywriting; choose linking your brand with drug addicts; Choose Alto
A trip to the Australian Choose Alto website certainly gives one a vague feeling of deja vu as one listens to the voiceover urged us to “Choose noise; choose pace; choose the latest; choose to save energy; choose to save money…”
Not so much an homage as a rip off of Trainspotting, that homage to heroin addiction. Splendid brand value alignment there. Still, it does feature a car, although it doesn’t seem to be a Suzuki:
Didn’t you know that copy-paste is a copywriter’s favourite tool?
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I wonder if they showed the client the Trainspotting clip as a way of selling the idea in.
Maybe not.
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Have to agree with Gorgan –
surely you know that ripping off (sorry – paying homage to) ideas from films and the internet is in most creative’s tool kits.
We all do it.
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Choose to play your TVC on your website?
Hmph.
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i agree with Dave the gay art director. ahahha dave the gay art director.. the name is funnier than the post…
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