Christy Peacock joins US Sydney as ECD

US Sydney has appointed Christy Peacock from Fallon North America to lead its creative department.

Peacock replaces Josh Moore, who left the agency at the beginning of August to join Y&R New Zealand as national ECD.

The appointment brings an end to a four month search.

Peacock’s notable work includes ‘Run rabbit Run‘, ‘Lose yourself in Melbourne’ and ‘Lead a Double life’ for Tourism Victoria while at Publicis Mojo.

He has also worked at Euro RSCG, Bates and DDB in Australia, and Mother and BMPDDB Needham in the UK.

During his stint in the US, he was behind ‘Just the right amount of wrong’ for the Cosmopolitan of Las Vegas,  and ‘Keep the ball alive’ and ‘Reincarnate now’ for Nike.

Ryan Bernal, GM of US Sydney said: “We’ve been searching for the right candidate for a long while. Ensuring we found the right cultural and creative fit for the agency is always such a crucial decision, especially as we take the next step in the agency’s evolution.

“Christy stands out not only for his international roles and fantastic creative pedigree, but in his belief that a true partnership approach leads to the best work. We’re excited to have him on board in December and working with us on our clients such as Subaru, Nike, SBS, Unilever, new business and more.”

US Sydney – which is part of Razor – has a 10-strong creative department, a total of 35 staff and counts Subaru, SBS, Nike and Unilever as its key clients.


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