Dr Mumbo Church and fourth estate May 6, 2012 3:33 2 Dr Mumbo notes that news.com.au is taking a somewhat idiosyncratic approach to court reporting. Let’s hope Rupert wasn’t watching! topics journalism, news.com.au Share Tweet Share Comments: 2 Kellyu 7 May 12 On Saturday I got a PerthNow (Sunday Times) email that included a link to an article with the headline of: “Man poses as dead mum, collects welfare” following with “Man dons red dress and platinum wig to collect on $100k of his dead mum’s government benefits. Norman Bates, much?” I think someone on their webteam has developed a brilliant sense of humour. Reply Bill Posters 8 May 12 With the newspaper sites gradually slipping behind the paywall, this seems a deliberate strategy: take news.com.au downmarket for maximum eyeballs at minimum cost. Cheap and cheerful. Of course, there are a bunch of problems with this approach – eg, the newspapers have already been taken a long way downmarket so there’s not much room at the bottom. Reply Comments are closed. ADVERTISEMENT Most Discussed 60 Comments How to Ritson: A beginner’s guide to denial, dismissal & downplay 43 Comments Outsiders by name, outsiders in the ratings 23 Comments Mark Latham, Rowan Dean and Ross Cameron land Sunday morning ‘Outsiders’ show on Sky News 23 Comments Calling bullshit on the internet 101 22 Comments Cash for client access: a new low for media?