Church and fourth estate
Dr Mumbo notes that news.com.au is taking a somewhat idiosyncratic approach to court reporting.
Let’s hope Rupert wasn’t watching!
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On Saturday I got a PerthNow (Sunday Times) email that included a link to an article with the headline of:
“Man poses as dead mum, collects welfare”
following with
“Man dons red dress and platinum wig to collect on $100k of his dead mum’s government benefits. Norman Bates, much?”
I think someone on their webteam has developed a brilliant sense of humour.
With the newspaper sites gradually slipping behind the paywall, this seems a deliberate strategy: take news.com.au downmarket for maximum eyeballs at minimum cost. Cheap and cheerful.
Of course, there are a bunch of problems with this approach – eg, the newspapers have already been taken a long way downmarket so there’s not much room at the bottom.