Cinemas to smell of coffee in Nescafe Blend 43 campaign

Cinemas will be filled with the smell of coffee as part of a Nescafé Blend 43 campaign ad created by Publicis Mojo.

The ad featuring The Sapphires and Redfern Now actress Shari Sebbens was launched on television on Sunday, and will feature in experiential screenings at Val Morgan cinemas in Sydney and Melbourne throughout July, along with a standard cinema plan around the country arranged by Zenith Optimedia.

The campaign focuses on the emotional bond between a father and his daughter, as he reminisces about her childhood while making her a cup of Nescafé in the brand’s signature red cup. Australian musician Mark Wilkinson wrote the music for the ad.

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