Citi encourages Australians to take holidays made for them

Citi has launched a product-focused campaign promoting its ‘Personal Loan Plus’ offering.

Created by Archibald/Williams, the 45-second television campaign features a couple as they travel to different locations on a holiday made just for them.

The campaign is an extension of the brand’s ‘Bring on the Brand New World’ platform that aims to encourage Australians to experience the world in their own way.

Belinda Craig, head of brand, sponsorships and insights at Citi Australia, said in a statement: “We have ensured our brand strategy has permeated our approach to acquisition marketing,
and developed a highly-relatable, travel-focused campaign we are sure will resonate with Australian consumers.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.