Citi encourages Australians to take holidays made for them
Citi has launched a product-focused campaign promoting its ‘Personal Loan Plus’ offering.
Created by Archibald/Williams, the 45-second television campaign features a couple as they travel to different locations on a holiday made just for them.
The campaign is an extension of the brand’s ‘Bring on the Brand New World’ platform that aims to encourage Australians to experience the world in their own way.
Belinda Craig, head of brand, sponsorships and insights at Citi Australia, said in a statement: “We have ensured our brand strategy has permeated our approach to acquisition marketing,
and developed a highly-relatable, travel-focused campaign we are sure will resonate with Australian consumers.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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I read this report looking for a single phrase that was free from jargon. At least we now know who to blame when we receive this pap from Citibank. I remember when they could just about express themselves in plain English. Artes perditae!
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I love it when something permeates. It’s my favourite thing in the world. I mean all the adverting greats use it, Ogilvy, Bernbach even Claude C Hopkins in his seminal work, “Scientific Permeating Adverting.”
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Take an exotic overseas holiday courtesy of Citibank credit. Great idea. So relaxing, no strings attached. That switched on couple are so convincing & persuasive too. Citibank ads are on a par with the Real Insurance ads.
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