CJ Media and Tennis Australia renews broadcast partnership

CJ Media and Tennis Australia have renewed their broadcast partnership.

The announcement:

Tennis Australia and CJ Media have announced a renewal of their broadcast partnership. The new multi-year deal will see CJ Media’s linear channels and OTT platform TVING continue to broadcast the Australian Open in South Korea until 2027.

A broadcast partner of the Australian Open since 2021, CJ Media’s tvN Sports channel provides coverage into more than 95 per cent of households in South Korea. Its digital platform TVING is the number one domestic OTT service with 3.8 million subscribers.

“We are delighted to extend our agreement with CJ Media, to broadcast the Australian Open to our large and growing fan base in South Korea” Tennis Australia chief commercial officer Cedric Cornelis said.

“Growing tennis in the Asia region has long been a priority for Tennis Australia, and our partnership with CJ Media is another important step on this journey.

“Asia accounts for 35-40% of the AO’s global viewership and South Korea consistently ranks in the top five Asian countries by viewership, making it a key market for us.”

CJ ENM sports director, Kyo Eun Koo, said “We are very pleased to continue broadcasting one of the world’s premier tennis tournaments, the Australian Open, to many tennis fans in Korea through the extension of our broadcasting rights agreement with Tennis Australia.”

Source: Tennis Australia


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.